Fashion Brand Focuses on Real Beauty Summer Campaign

A reputable fashion brand is starting a summer campaign to promote the imperfect body shape to help combat the damaging issue of body-perfect images in fashion. Beauty Bay has kickstarted their ‘No Shame Summer’ by focusing on “real bodies, real beauty.” It comes on the heels of the ‘This Girl Can’ movement which is a… Continue reading Fashion Brand Focuses on Real Beauty Summer Campaign

Fitness Wear: Choosing a Style to Suit You

With so much fitness wear to choose from, sometimes it can be a difficult choice. According to Anabel Maldonado, a fashion psychologist; “Our personality traits correlate a lot with our lifestyle choices – what type of person we’re likely to marry, our political affiliation, our favourite kind of music and what we choose to work… Continue reading Fitness Wear: Choosing a Style to Suit You